Our Beta Launch

We’re excited. We just launched ScoreBig out of a private preview and into an official beta, and the response has wow’d us all. You can see some of our recent coverage, read our official release below, or sign up for the waiting list. If this is your first time to the ScoreBig blog be sure to subscribe to our RSS feed to stay up to date with the latest news, upcoming events, new product features and more. And if you missed out on the Mashable invites, follow us on Twitter and you’ll be the first to know when more are available.

From the Wall Street Journal article:

The Los Angeles company lists the tickets on its website, showing the date, game or performer involved, and a general description of the seat’s location, rather than a specific row or section. Instead of a price, it shows potential bidders the size of the discount other buyers have received on similar seats. Losing bidders are barred from bidding on the same event for 24 hours.

ScoreBig says the uncertainty makes the service more appealing to casual buyers than to hard-core fans. Though the company guarantees it will never charge more than 90% of a ticket’s retail cost, it doesn’t offer much more information, even to winning bidders.

From the Mashable article on ScoreBig:

The startup works with venues, sports teams, promoters, artists, entertainment properties and others to come by its unsold seat inventory and shares a percentage of its revenue on tickets sold with partners.

The idea behind ScoreBig is rather obvious, explains CEO and founder Adam Kanner, who says that industry folks wrestle with unsold inventory that exceeds hundreds of millions of tickets each year. ScoreBig is an idea whose time has come. There’s yet to be a value market in the ticketing business, whereas the travel and apparel industries have their own liquidation or aggregation outlets, says Kanner.

The Official ScoreBig Press Release

ScoreBig Launches in Beta With More Than Half a Million Tickets Available to Premier Live Sports, Music, and Theater Events – All Below Retail Price and No Fees

ScoreBig closes additional funding, bringing total raised to $8.5 million with Bain Capital Ventures leading

LOS ANGELES (Dec. 16, 2010) – ScoreBig (, a new members-only site offering fans of live events huge savings on thousands of sports, concert, and theater events nationwide, officially launched its beta site this week. Membership is free but by invitation only. Consumers invited to join the site can save up to 70 percent off retail ticket prices all with no fees and free delivery.

ScoreBig provides consumers an entirely new way to discover and more affordably attend live events. Members can choose from thousands of events, select a seat rating (from one to five stars) and make an offer of what they are willing to pay. The members learn instantly if their offer was accepted or rejected. Every ticket offered by ScoreBig is below retail price and all tickets and savings are guaranteed.

ScoreBig was founded and is led by Adam Kanner, former National Basketball Association executive, and Joel Milne, founder of The Company helps venue owners, sports teams, producers, and promoters sell unsold ticket inventory without the cannibalization risks and negative brand perceptions associated with traditional discounting.

“Our goal is to help reduce the cost of attending live events for the large number of consumers that have been priced out of seeing their favorite teams, artists, and shows,” said Kanner. “At the same time, we’re helping solve our partners’ biggest challenge by filling seats and attracting more fans, which improves the experience for all involved.”

As part of the Company’s beta launch, ScoreBig is inviting a limited number of consumers nationwide to become members. Those interested in receiving an invitation to join ScoreBig can sign up on the Company’s waitlist at

This beta launch comes nearly a year and a half after the company was founded. In that time ScoreBig has dedicated substantial resources to infrastructure and technology development, as well as building a team of A-list talent that includes top executives from the NBA, the NFL, Ticketmaster and AEG Live.

“Adam and his team have done an incredible job in creating a thoughtful solution to a problem that has vexed the live event business for years, making brand and price protection a priority while still keeping the power in the hands of the consumer,” says Jeffrey Glass, who joined the ScoreBig Board of Directors following Bain Capital Ventures’ investment. “In any other retail business there are mechanisms in place for prices to be adjusted when supply outstrips demand. Now, thanks to the technological expertise and industry experience of the ScoreBig team, the same is true for live events.”

The two co-founders and their executive team have a wealth of experience within ticketing, sports, e-commerce and digital marketing. Kanner, ScoreBig’s chief executive officer, is a serial digital and affinity marketing entrepreneur who previously served as vice president of relationship marketing and business development for the NBA. Milne, ScoreBig’s chief operating officer and chief technology officer, sold his previous ticketing venture in 2003 after building a customer base of more than 50 professional sports teams.

Kanner and Milne head up a team of industry all-stars. The executive operations team includes Laura Goldberg, vice president of product, who most recently was general manager of NFL Online and chief operating officer of Napster, and Dr. Allison Burnham, vice president of pricing and analytics, who brings 20 years of experience applying advanced mathematical concepts to practical business matters for companies such GM, Travelex and the NBA. They are joined by Jason Wang, vice president of technology, who ran the technology practice for Razorfish in Southern California.

The executive sales team includes Larry Martin, the Company’s vice president of sales for sports. He most recently was senior director of team marketing and business operations for the NBA, responsible for the League’s primary and secondary ticketing strategy and operations. Larry is joined by Ken Lesnik, vice president of sales for theater, who brings more than 20 years of experience in the live event industry including over 14 years with Ticketmaster, and Mark Meyerson, vice president of sales for music who has more than 25 years of experience in the music industry, most recently as head of strategic ticketing for AEG Live.

ScoreBig is privately held and has raised $8.5 million in funding to date, with Bain Capital Ventures leading the Company’s Series A round of funding. ScoreBig advisors and individual investors include Gideon Yu, former Facebook and YouTube chief financial officer; Shari Redstone, vice chair of CBS and Viacom; Michael Bronner, founder and former chief executive of Digitas; and Finn Wentworth, founder of YES Networks and former president and chief operating officer of YankeeNets. The Company has over 40 employees, is headquartered in Los Angeles, and has an office in New York.

ScoreBig offers members guaranteed savings of up to 70 percent on tickets to live sporting, music and theater events with no fees and free delivery. ScoreBig partners with venues, sports teams, promoters, artists, entertainment properties and others to help move unsold ticket inventory safely and securely without the cannibalization risks and negative brand perceptions associated with traditional discounting. ScoreBig was founded in 2009 and is headquartered in Los Angeles. To learn more about ScoreBig, visit

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