mileage square Becomes the Exclusive Marketing Partner for Live Event Ticketing for United MileagePlus®

MileagePlus members can now earn or use miles while saving on millions of NBA, NFL, MLB, NHL, college sports, concerts, family and theater tickets, the live entertainment industry’s first online marketplace for the safe and secure liquidation of unsold ticket inventory, today announced it was chosen as the exclusive marketing partner for live-event ticketing for MileagePlus, United Airlines’ award-winning loyalty program.

Starting today at, MileagePlus members will be able to earn miles on millions of tickets from the floor to the rafters for thousands of live events, from the NBA, NFL, MLB, NHL, and college sports to popular family, music, and theater performances, all at savings of up to 60% off box office prices. Additionally, members will be able to use their miles to purchase tickets to thousands of live events nationwide.

“This is an exciting, first-of-its-kind service offering within the live-entertainment and travel industries. We’re thrilled to be joining with United to introduce ScoreBig to MileagePlus members and to enable them to use or earn MileagePlus miles across millions of tickets at substantial savings,” said Adam Kanner, ScoreBig CEO.

Kanner adds, “For ScoreBig, this is a milestone in dramatically expanding our distribution, enhancing our product offering, and growing the brand among consumers. At the same time, our marketing partnership with MileagePlus, one of the largest loyalty programs in the world, will further help our venue and team partners to reach tens of millions of new consumers and help move unsold inventory in a manner that protects their brands and full price sales.”

“Joining with to offer live entertainment options at reduced cost underscores our commitment to bring new value to MileagePlus members,” said Praveen Sharma, vice president of loyalty at United. “Whether members are searching for travel awards, live entertainment, merchandise or unique experiences, MileagePlus can now offer even more of the distinctive value they expect from the world’s leading travel loyalty program.”

About United Airlines

United Airlines and United Express operate an average of 5,446 flights a day to more than 370 airports across six continents. In 2012, United and United Express carried more passenger traffic than any other airline in the world and operated nearly two million flights carrying 140 million customers. United is upgrading its onboard products and now offers more flat-bed seats in its premium cabins and more extra-legroom economy-class seating than any airline in North America. In 2013, United became the first U.S.-based international carrier to offer satellite-based Wi-Fi on long-haul overseas routes. The airline also features DIRECTV® on 200 aircraft, offering customers more live television access than any other airline in the world. United operates nearly 700 mainline aircraft and has made large-scale investments in its fleet. In 2013, United will continue to modernize its fleet by taking delivery of more than two dozen new Boeing aircraft. The company expanded its industry-leading global route network in 2012, launching nine new international and 18 new domestic routes. United’s MileagePlus loyalty program ranked highest among U.S. global airlines in 2013, the fourth year in a row, in availability of saver-style award seats, according to IdeaWorksCompany’s annual Switchfly Reward Seat Availability Survey published in May. Business Traveler magazine awarded United Best Airline for North American Travel for 2012, and readers of Global Traveler magazine have voted MileagePlus the best frequent flyer program for nine consecutive years. United is a founding member of Star Alliance, which provides service to 194 countries via 27 member airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. For more information, visit or follow United on Twitter and Facebook. The common stock of United’s parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.

About helps consumers to save on great tickets for live sports, concert and theater events – at guaranteed savings of up to 60 percent. ScoreBig sells tickets for below box office price. ScoreBig also helps its venue and team partners to safely move unsold ticket inventory in a way that protects live-event properties’ brand and full-price sales.

Headquartered in Los Angeles, Calif., ScoreBig was founded in 2009 and is backed by Bain Capital Ventures and U.S. Venture Partners. ScoreBig was recently recognized by Forbesas one of America’s Most Promising Companies in 2011 and by Billboard as one of the 10 Most Innovative Start-ups of 2012.

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